January is Vocational Service Month on the Rotary calendar. Vocational Service is at the heart of Rotary, which was founded on the classification system of membership. Business and professional life are the bedrock of Rotary, and Vocational Service is a major force in promoting honour, integrity, and trustworthiness in business.

The Four-Way Test
From the earliest days of the organization, Rotarians were concerned with promoting high ethical standards in their professional lives. One of the world's most widely printed and quoted statements of business ethics is The 4-Way Test, which was created in 1932 by Rotarian Herbert J. Taylor (who later served as RI president) when he was asked to take charge of a company that was facing bankruptcy. This 24-word test for employees to follow in their business and professional lives became the guide for sales, production, advertising, and all relations with dealers and customers, and the survival of the company is credited to this simple philosophy. The 4-Way Test has been translated into more than a hundred languages and published in thousands of ways.

Rotary’s current code of ethical conduct – The Four-Way Test – is a four-part ethical guideline that helped Herb Taylor rescue a beleaguered business. The code’s four points are simple and direct .....

“Of all the things we think, say or do:
1. Is it the TRUTH?
2. Is it FAIR to all concerned?
3. Will it build GOODWILL and BETTER FRIENDSHIPS?
4. Will it be BENEFICIAL to all concerned?”

The Four-Way Test was officially adopted by Rotary in 1943 and has been translated into the languages of over 100 countries. It appears on highway billboards, in schoolrooms and on the walls of businesses, in labour contracts, courtrooms and halls of government. It’s even on the moon, in the form of a Four-Way Test pin planted on the surface by astronaut Buzz Aldrin!